Establishing Firm Ties with Society through the Three INs
Social IN, which describes the basic philosophy underlying Olympus, is an abbreviation of "Social value IN the company," or the concept of incorporating social value in the company's activities.
Social IN is the very essence of the Olympus corporate philosophy.
Your Vision, Our Future
A young doctor posed a simple question: "Can't a camera manufacturer come up with a gastrocamera?" He came to Olympus with a mission to save as many people as possible from stomach cancer. By 1950, our engineers had completed a gastrocamera through trial and error to help this young doctor realize his dream.
The idea behind the slogan "Your Vision, Our Future" is to thoroughly understand the dreams and wishes of our customers, and to create products through never-ending research. This is the fundamental spirit of our corporate activities that has endured since our founding.
From endoscopes that help save lives, to digital cameras that stimulate emotions, and products that provide security and peace of mind, Olympus continues R&D activities under an integrated global structure. Not content to let dreams remain only a dream, Olympus believes that its mission is to take on challenges and create new value in the world.
"Your Vision, Our Future"
Turning People's Ideas and Dreams into Reality